Multidisciplinary creative blending branding, marketing, and strategy

Ivonne is a multifaceted branding & marketing professional with 12+ years in the industry. As the current Director of Marketing (Brand Insights) for a leading B2B technology platform, she leads the insights department and crafts strategies for 20+ global brands, including Unilever, Church & Dwight, and more. Her experience spans across various industries, including tech, hospitality & travel, CPG/retail, food & beverage, and beauty & wellness. Ivonne also runs Whitespace, a digital marketing agency helping startups launch and scale across multiple channels.

Since 2020, Ivonne has published over 135 Future of Marketing newsletters, launched a podcast, and grown a community of over 50k subscribers. She has also graced numerous speaking platforms, including notable appearances at podcasts, webinars, and on stage at Social Media Week by Adweek, addressing thousands of distinguished brand marketers. Additionally, her contributions to research have been cited in publications like Forbes, Business Insider, and more.

Fluent in English and Spanish, Ivonne holds an MBA from the USA and a Masters in International Business & Economics from Germany. On the side, she runs Good World Living, a travel and wellness platform designed to inspire others to live more intentionally. She is also a visual artist, specializing in painting her personal experiences and beautiful landscapes around the world.