Strategist, artist, builder, educator.
My work moves between brand strategy, technology, systems, and visual art — from building digital tools and brand worlds to teaching, making, and independent experiments.
Experience
Founder
Whitespace
Director, Brand Insights
TrueLoyal (formerly TINT)
Senior Marketing Manager
TINT
Earlier experience
Marketing Manager
TINT
Vice President of Marketing
Patel Gaines PLLC
Capabilities
Selected brands
More brands + collaborations
Kind words
“A rare find. Deeply data-driven, deeply human.”
“Everyone keeps saying what a great job you’re doing and how happy the clients are.”
“Why are we even talking about it? Just hire her.”
Community + Service
San Antonio Arts Commission — Centro de Artes Committee Member
San Antonio Art League Museum — Docent
Witte Museum — Docent
Alliance Française de San Antonio — Marketing Committee
University of the Incarnate Word — Startup Challenge Mentor
Yoga + Meditation Instructor
Education
MBA
St. Mary’s University
MA, International Business + Economics
FH Schmalkalden University of Applied Sciences
Bachelor of Arts
St. Mary’s University
English · Spanish · French
Read the longer story
Life is about saying yes to the things that will make a better story.
For over a decade, I’ve been building brands and shaping how companies think, look, and communicate — from startups navigating pivots and acquisitions to work supporting global enterprises. All of it has been driven by the same obsession: what makes something resonate, what gives it a world, and what makes people feel something before they can explain why.
In marketing, everything moves quickly. I needed to make something that could outlive the next campaign, so I paint and work in ceramics — something I can’t undo with a keystroke.
Art residencies in France and Italy cracked something open in me. Every time I committed, the next thing revealed itself.
These days, I follow that curiosity wherever it goes. Sometimes that’s a painting. Sometimes it’s a ceramics workshop, a yoga practice, a brand, or a weird little thing I build on the internet.
Whitespace is my strategy and creative studio. Make Space brings people together to make things with their hands. Good World Living is an ongoing exploration of remarkable places, thoughtfully made things, and what it means to live well.
Different expressions of the same curiosity.
I grew up on the border. Two languages, two worlds. A constant pull toward the other side.
Some of that shows up in the work.
All of it shows up here.