RESEARCH + CONTENT SYSTEMS
Research-Led Content Engine
Turned one original research initiative into a report, earned-media story, editorial calendar, social program, newsletter narrative, nurture sequence, and months of campaign material.
THE OPPORTUNITY
Make the research do more than launch once.
An annual report usually launches once and fades. I built this one so every finding, quote, and interview could become its own campaign.
THE BUILD
Research, editorial, design, and distribution became one system.
I wrote the survey, analyzed the results, interviewed industry leaders, and pulled in podcast conversations. Then I wrote and designed the report.
Original insight
Proprietary data the brand could own.
Expert layer
Interviews and podcast voices for credibility and quotes.
Compounding distribution
Press, blog, social, newsletter, nurture, and paid.
THE RETURN
One foundational asset drove a year’s worth of marketing.
A year of campaign material, plus coverage in Forbes and Digiday. It supported lead generation too, though attribution doesn’t allow a reliable revenue figure.