RESEARCH / NAMING / POSITIONING
Veggies Made Great — Omelette Rounds
Consumer research helped support a breakfast product’s transition from Egg Patties to Omelette Rounds, aligning its name with how people understood it.
THE QUESTION
Was the name getting in the way?
Veggies Made Great suspected its breakfast product’s name — Egg Patties — was holding it back.
THE APPROACH
Start with how consumers understand the product.
I led research on how consumers understood the product, what the name suggested, and what would make them buy.
Understanding
How people read the product and its name.
Purchase intent
What would make them buy.
Positioning
Clearer language for the package.
THE OUTCOME
Relaunched as Omelette Rounds.
The findings supported the rename to Omelette Rounds — closer to how people actually described it. It launched with new packaging.