RESEARCH / RETAIL / PRICING
ARM & HAMMER — Placement + Pricing
Consumer research clarified where shoppers expected to find a new product and what they were willing to pay for it.
THE QUESTION
Where does the product belong?
ARM & HAMMER had a new product and two open questions: where shoppers expected to find it, and what they’d pay for it.
Note: This video uses mock data and illustrative results created for presentation purposes. No real client or survey data is shown.
THE APPROACH
Study the shelf and the price together.
We tested where shoppers would look for it — cooking, cleaning, or somewhere else — and how that context changed their read of it. Then we measured willingness to pay across sizes and price points.
Placement
Which aisle shoppers expected.
Pricing
What they’d pay, by size.
Context
How the aisle changed perception.
THE OUTCOME
Enough confidence to launch at Walmart.
Clear answers on aisle, shelf position, and price — enough data to launch the product at Walmart.