AUDIENCE GROWTH + OWNED MEDIA
Future of Marketing
Built and grew TINT’s owned-media platform from roughly 7,000 to more than 50,000 subscribers — using editorial programming to build audience, authority, and recurring demand-generation opportunities.
THE IDEA
Build an audience around the category, not just the product.
Future of Marketing was TINT’s media brand — a place for marketers to find useful ideas and expert voices, with TINT as the host.
Listen: an episode of the Future of Marketing podcast.
THE SYSTEM
One media brand, many recurring reasons to come back.
I set the editorial direction and built the programming: newsletter, webinars, podcast, events, and speaking. Each format fed the same audience.
Audience growth
From ~7,000 to 50,000+ subscribers.
Integrated programming
Newsletter, webinars, podcast, events, and speaking under one brand.
Business role
Steady reasons to engage prospects — without selling.
IMPACT
A content program became an audience asset.
TINT gained a platform that kept marketers coming back between campaigns. It also fed lead generation and nurture, though attribution wasn’t clean enough to report revenue.